BRAUMS Announces Partnership with Tattile for Product Distribution Across Australia

NEW PRODUCT ANNOUNCEMENT PRESS RELEASE

Release Date: 13 August 2024

FOR IMMEDIATE RELEASE 

Contact Information:

Chris Martin, Head of Marketing
BRAUMS Pty Ltd
Mobile: +61 (0) 402 279 147
Email: chirs.martin@braums.com.au

BRAUMS Announces Partnership with Tattile for Product Distribution Across Australia   

SYDNEY, NSW, AUGUST 2024 – BRAUMS, a leading provider of intelligent transport systems (ITS) and solutions, is proud to announce its new partnership with Tattile, a global leader in advanced traffic management technologies.

This collaboration marks a significant milestone in enhancing road safety and traffic efficiency across Australia.

With this partnership, BRAUMS will distribute Tattile's cutting-edge products, including the new Smart+, Vega family cameras and Basic MK2. These technologies, powered by artificial intelligence, set new standards for accuracy, reliability, and efficiency in speed enforcement and automatic number plate recognition (ANPR). Tolling, Vehicle Tracking and Enforcement are core to Tattile’s solutions.

"We are thrilled to partner with Tattile and bring their innovative solutions to the Australian market," said Andrew Bull, Managing Director at BRAUMS. "This collaboration aligns with our commitment to providing top-tier traffic management solutions that enhance safety and efficiency on our roads."

BRAUMS and Tattile met at ITS Australia Global Summit 2023 in Melbourne. Both parties recognised early on their businesses were well aligned and pursued further talks, leading to BRAUMS visiting Tattile’s Head Office in Italy and signing on as a Tattile Distribution Partner for Australia.

Visit the BRAUMS stand (#26) at ITS Australia Summit 2024 in Sydney this week (August 13-15) to see the Tattile products, meet the BRAUMS and Tattile team for yourself and understand why BRAUMS is excited at this new partnership. 

About Tattile:

Tattile.com

Since 1988, Tattile, now part of TKH Group - a stock-listed company valued at 1.8 billion euros in 2022 - has produced high-quality license plate reader cameras and software for ITS and mobility applications. 

With 100% in-house development for our software and hardware, we ensure high quality made in Italy through internal manufacturing and rigorous testing. Tattile has a global presence with over 85,000 active cameras in 75 countries.

Our latest Tattile products are the result of passionate R&D work and our highly skilled human resources. Our cutting-edge technology sets us apart and we are proud to offer it to our valued partners: we continuously embrace the best technologies to introduce new high-performance applications and functionalities. We are fully engaged in creating ANPR applications that can fulfill the most demanding applications in the ITS and Big Data Analysis market, always in compliance with strict quality standards, ensuring reliability and cost efficiency.

Innovation, customer orientation, and flexibility are the main values of our organization. At Tattile, we are devoted to understanding our partners' needs and providing innovative solutions tailored to each specific situation or request.

In 2024, Tattile acquired Comark, an Italian company specialized in laser-based volumetric vehicle measurement and classification for tolling and free-flow tolling applications to further optimize traffic flows through innovative and A.I.-driven products.

About Braums:

Braums.com.au

BRAUMS is an Australian based provider of world class Intelligent Transportation Systems (ITS) and connected traffic management products and is Australia’s leading LED traffic light manufacturer.

BRAUMS engineers, designs, manufactures, assembles and distributes a variety of market leading ITS equipment, Traffic Signals, Traffic Signal Controllers, Pedestrian solutions (including touchless options), Sensor solutions, Communications equipment, Field Cabinets, Variable Message Boards (VMS), Parking Guidance Systems (PGS), Smart City Management, and Public Lighting solutions. Supporting our infrastructure technology, BRAUMS delivers a range of real-time data collection and IoT traffic monitoring products, as well as illuminated LED signage.

Based in Sydney, Australia, BRAUMS has strong national and international distribution networks. We have warehouses and offices throughout Australia and in Singapore. BRAUMS has trusted industry partners in New Zealand, Asia, across the South Pacific, Europe and the Middle East.

BRAUMS has direct, strong, developed relationships with all state-based transport and roads authorities across Australia, plus other jurisdictions across the globe via our partner network. Australian state-based transport and roads authorities each require specific equipment and configurations for their traffic networks and BRAUMS has certified solutions for every application and requirement.